Alexander Zaitzeff

Digital abstract background with glowing lines and dots, featuring the text "Facebook Ads" in white.
Blog
The Perplexing Diminishing Returns of Facebook Ads.
March 17, 2025
Children walk through a grassy field on the left, while a barbed wire fence runs along a dry landscape on the right.
Blog
Which advertisement is the best? Additional considerations for A/B testing.
January 27, 2025
Two men on their motorbike at a gas station in a hot environment
Blog
Comparing the CPC and CPM pricing models for Facebook advertisements
June 24, 2024
t-SNE visualizations created using various guidance: OpenTSNE defaults, sklearn defaults, our empirical combination, and our neural network
Blog
New Guidance for Using t-SNE
March 23, 2022
wave of dots
Blog
Escalation: Data Viz for Scientific Labs
October 7, 2020
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